January/February 2010
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Edmonton Festival City Recent Activity for Edmonton Festival City in a Box presented by TransAlta
The Edmonton Festival City in a Box presented by TransAlta program went out with a bang in 2009. The Edmonton Festival City Road Show was presented to over 800 people at the annual Spirit of Edmonton Grey Cup breakfast in Calgary. The Be Arthurs, The Fly Girlz and Souljah Fyah gave several high-energy performances over the days leading up to the big game in addition to their breakfast performance. With Canada’s annual party coming to Edmonton in 2010 we can look forward to an even greater presence this November! The 22nd Canada's West Marketplace trade show took place in Victoria, BC from November 29 – December 2. To celebrate this annual event coming to Edmonton in 2010, Wajjo African Drummers and the Edmonton Stiltwalkers performed for an enthusiastic crowd at the All Delegate Lunch. Upcoming highlights include integration at an international sport exchange with Korean athletes on January 21 and at the Edmonton Tourism Annual General Meeting on January 28.
Edmonton Festival City Media Relations Program This program continues with a monthly e-newsletter distribution to out-of-market media in national and international markets showcasing the festivals and other related product, providing story ideas, and raising destination awareness. Open rates have continued at over 20 per cent with content postings on select websites, including increased ‘Edmonton’ search rankings on Google and Yahoo as well as media inquiries. Additional pick up has included – newsburea.ca, Hsyndicate.org, Canadian Tourism Commission, Streetinsider.com, Reuters.com, Hospitalitynet.org, Babbledog.com and newsbureau.ca. Live All Year at Edmonton International Airport Another successful year drew to a close with a very busy holiday season set of performances. This program continues to build momentum, designed to transform the normal airport experience into a fun, vibrant experience by bringing live performances, interactive activities, and artistic displays to the terminal to promote Edmonton’s many festivals and special events. If you would like more information on these programs contact Jenifer Christenson at jchristenson@edmonton.com or (780) 917-7890 and Chris Foster at cfoster@edmonton.com or (780) 969-0482.
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