May/June 2010
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Short Haul Leisure
Summer Programming The summer campaign will launch in mid-June. The summer campaign is aimed at increasing Greater Edmonton’s share of leisure visitors from across Alberta and select markets in Saskatchewan, Northern B.C., Yukon and Northwest Territories. The campaign targets potential visitors using a multi-media approach that includes direct mail, e-marketing, promotional offers and an anchoring website. Consumers are encouraged to visit www.edmonton.com/liveallyear where they were eligible for an ‘instant-win’ opportunity and can peruse visitor information and vacation packages, find online coupons and enter to win one of two spectacular summer getaways. This campaign will give potential visitors plenty of compelling reasons to come to Edmonton for a great summer holiday. The multi-media campaign also includes a Visiting Friends & Relatives component, as well as the Thank You Edmonton program which rewards locals for hosting out-of-town guests. Thank you to our partners who include the DMF Hotels, Edmonton & Area Tourism Destination Region as well as industry partner buy-in.
Consumer Shows This program targets the short-haul markets, augmenting the existing Travel Alberta’s Partners in Promotion consumer program which targets the long-haul markets. Beginning in mid-March representatives from Edmonton Tourism, Travel Alberta and the Destination Marketing Fund attended eight consumer shows across western Canada. Shows attended in the 2010 program include:
Edmonton.com Search engine optimization continues to be area we are developing with a focus on key search terms, web page descriptors and relevant links of Edmonton.com. Monitoring will continue as we measure our online presence. Edmonton.com has had over 137,000 unique visitors this year (as at April 30th). If you would like more information on these programs or other External Relations initiatives, please contact: Jenifer Christenson at jchristenson@edmonton.com or 780.917-7890 Bernie Borgeson @ bborgeson@edmonton.com or 780.969.0462 Regan Macdonald @ rmacdonald@edmonton.com or 780.917.7650 Roger Gallardo @ rgallardo@edmonton.com or 780.410.7690
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