March/April 2010
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Edmonton Festival City Recent Activity for Edmonton Festival City in a Box presented by TransAlta
Starting the year off with a bang, world champion hoop dancer Dallas Arcand and the Wajjo African drummers performed for an International Sport Exchange of Korean athletes. On January 27, Annie Dugan of Firefly Theatre put on a gravity-defying green performance for a record-breaking attendance of 250 industry partners at the Edmonton Tourism Annual General Meeting. A major recent highlight was a Festival City presence at the Alberta Plaza on the closing day of the Vancouver 2010 Olympics. The Be Arthurs and the Jerrold Dubyk Quartet put on a fantastic show to close off a wonderful 17 days. Upcoming highlights include integration at a Canadian Tourism Commission site visit and the Meeting Planners International gala dinner in Ottawa in May.
Edmonton Festival City Media Relations Program This program continues with a monthly e-newsletter distribution to out-of-market media in national and international markets showcasing the festivals and other related product, providing story ideas, and raising destination awareness. Open rates have continued at over 20 per cent with content postings on select websites, including increased ‘Edmonton’ search rankings on Google and Yahoo as well as media inquiries. Additional pick up has included – newsburea.ca, Hsyndicate.org, Canadian Tourism Commission, Streetinsider.com, Reuters.com, Hospitalitynet.org, Babbledog.com and newsbureau.ca. Live All Year at Edmonton International Airport The Live All Year schedule of performances have started with a strong opening to 2010. Roving performers entertained hundreds during the Family Day long weekend and musical artists performed in dates at the end of February. This program continues to build momentum, designed to transform the normal airport experience into a fun, vibrant experience by bringing live performances, interactive activities, and artistic displays to the terminal to promote Edmonton’s many festivals and special events. If you would like more information on these programs contact Jenifer Christenson at jchristenson@edmonton.com or (780) 917-7890 and Chris Foster at cfoster@edmonton.com or (780) 969-0482.
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